What’s the big deal about managing stakeholders? Why is it sometimes so difficult? In this presentation, we focus on understanding the stakeholders and their needs. Recognizing different types of stakeholders is key. As their needs, level of interest, and power differ, so should our approach. The presentation includes tips and ideas on how to build trust, overcome resistance, and manage expectations. The emphasis is on applying a business analyst mindset in dealing with stakeholders. We wrap up with do’s and don'ts of stakeholder interaction and communication, a round-table discussion and Q&A.

Learning Objectives

• Recognize different types of stakeholders and their needs
• Learn how to vary BA approach for different stakeholder needs
• Summarize do's and don'ts of stakeholder engagements

Yulia Kosarenko is the author of the book "Business Analyst: A Profession and a Mindset", conference speaker, consultant, and corporate trainer. As the owner of Why Change Consulting Inc., she helps her clients grow mature enterprise architecture and business analysis practices, and plan and execute digital transformation programs. As a Professor of Business Analytics at Humber College, she encourages her students to look for ways to solve business problems using analytics. As a business analysis mentor, she leads the BA Mindset Mentorship Circle and encourages business analysts to learn, adapt, and thrive.