Beyond Q&A: Plan and Conduct Stakeholder Interviews Like a Pro

Thursday, May 9, 2024 -
7:00pm to 8:30pm

Interviewing is a key technique for business analysts to elicit information from stakeholders. Whether a single stakeholder or a group, knowing how to conduct an intelligent interview will get us the information and data we need to create requirements, develop processes, and do our other business analysis work. The more our stakeholders can trust in this process, the more information they will contribute. This requires intelligent interviewing skills that facilitate trust and collaboration. We all know of excellent interviewers, but how do we do it ourselves? What kinds of questions do we ask and when, and for which stakeholder and scenario? Are there some question types that are better used with individuals than with groups? At the same time, how do we document responses accurately and efficiently? Join us to learn the answers from Pamela Paterson, CBAP, a business analyst and communications professional who prepared stakeholders for media interviews.

Learning Objectives

  • Research, plan, and prepare for various types of interviews and stakeholders.
  • Identify the various question types and apply an appropriate use case for them.
  • Learn how to layer elicitation and decide the most effective sequence of questions.
  • Build trust and rapport with your stakeholders so they feel comfortable in the interview process.

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About the Facilitator

Pamela Paterson, MS, CBAP, PMP, is a senior IT business analyst and project management consultant. She has an extensive career in writing and communications, and preparing stakeholders for national media interviews. Pamela has worked with +50 organizations and presented to +200 events globally. She has been recognized as one of 2023’s most active global speakers by Sessionize. Pamela is the author of several books, two of them international best-sellers: Creating Requirements for Software Projects: A Business Analyst’s Guide to Requirements Management and Get the Job. Previously, Pamela taught project management at a Toronto college, and has a background in communications, information design, engineering, and chemistry. 


Event Details: 
Event Agenda: 7:00 - 7:10 - Welcome & Introductions 7:10 - 8:10 - Presentation 8:10 - 8:30 - Q&A & Virtual Networking
Event Location: 
Zoom Meeting
0.00 CAD